Ep 15 - Samantha Burd — Modernizing Lady Burd Cosmetics: A Third‑Gen Burd Takes Flight
Samantha Burd, third-generation owner of Lady Burd Cosmetics, joins Jonathan Blau to share the inspiring legacy of her grandmother Roberta Burd and how the company has been helping entrepreneurs enter the cosmetics business for over 50 years. Samantha discusses overcoming early challenges as a family‑run, women‑led manufacturer, how Lady Burd offers low minimum order quantities to democratize access to the beauty industry, and how modern tools like AI can help businesses grow visibility. Her story blends family legacy, entrepreneurship, and practical strategies for building a business with minimal risk.
What You’ll Learn in this Episode:
The history and legacy of Lady Burd Cosmetics and how Samantha carries it forward
Why low minimum order quantities are a game changer for aspiring entrepreneurs
How small businesses can leverage AI for greater brand visibility and competitive advantage
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TIMESTAMPS:
00:00 Introduction & podcast disclaimer
01:00 Welcome Samantha Burd of Lady Burd Cosmetics
01:45 Samantha’s family business background & Lady Burd story
04:00 Samantha’s perspective on legacy and responsibility
05:30 Grandma Roberta’s entrepreneurial breakthrough
09:00 Growing up in the business & early experience
14:30 Leveraging AI for business growth
19:00 Samantha’s education & corporate consulting background
25:45 The democratization of entrepreneurship with $150 low minimum orders
30:30 Men’s products & private label options
31:45 How to get in touch with Lady Burd Cosmetics
33:10 Jon and Amy recap the episode
KEY TAKEAWAYS:
Lady Burd Cosmetics is a family‑owned American beauty manufacturer with over 50 years of experience helping entrepreneurs launch products with low barrier to entry
Low minimum order quantities (as low as $150) unlock opportunities for bootstrapped founders to start private label brands.
Samantha emphasizes the importance of education, community, and adapting modern tools (like AI) in small business growth.
A three‑generation family legacy continues to create jobs and empower small business owners.
Practical exposure—from trade shows to consulting—shapes well‑rounded entrepreneurial leadership.
ABOUT THE GUEST:
Samantha Burd is the third‑generation owner of Lady Burd Cosmetics, a family‑owned American beauty manufacturer based in Farmingdale, NY that produces private label and custom cosmetics, skin care, and personal care products for brands of all sizes. Lady Burd offers low minimum order quantities (starting around $150 for stock items), custom formulations, labeling, and packaging options to help new entrepreneurs enter the beauty industry with minimal risk.
Samantha holds a bachelor’s in Marketing and Finance, a master’s in Data Analytics, and brings corporate experience from roles in supply chain and consulting at Deloitte, where she specialized in operations and analytics for luxury retail clients.
https://www.linkedin.com/in/samantha-burd-36a00580
ABOUT THE HOST:
Jonathan Blau is the President and CEO of Fusion Family Wealth, a fiduciary wealth management firm he founded in 2013 to help families achieve clarity, confidence, and purpose with their money. With a deep focus on behavioral finance, Jonathan teaches investors how to recognize emotional biases and make evidence-based decisions that support long-term success. A sought-after speaker in wealth management, Jonathan previously held senior roles in tax and estate planning at Arthur Andersen. He has a BS in Finance, an MS in Taxation, and an MBA in Accounting.
